Back on Track – Canadian Division
This lightweight fabric uses Far Infrared Therapy – with an extensive product line for dogs, humans and horses. The Canadian division has a much more modern look and feel that is now incorporated into all package design, product magazines, ads and signage.
The design challenge for this client was taking a lot of images, information, research, testimonials and products and creating a clean and streamlined look.
We divided the products into the respective categories using a colour system of orange, green and blue. This makes it easy for the end user and client to reference. Lifestyle images of people wearing the products are also used throughout. The complementary images showcase the product as well give reference to the types of activities this product can be used for.