Brand Re-Fresh for River City Realty
The original logo had stood up well for the time it was used, but client was wanting a new fresh look. They liked the design elements in the logo which included the house and water. They also liked the green and blue.
We made the logomark stronger and more blocky, so from far away the logo was clearly seen.
The font was also changed. We went from a serif font to a sans serif font. Again – legibility from far away was a concern here.
The whole project saw the completion of the logo and rebranding, as well as letterhead design, bus bench signage and initial website design.