Branding & Marketing Materials
The original ‘P’ logo for Platinum Realty was created in 2004, which is still used today. A sharp black box is inset with metallic silver hairlines. Two ‘P’s intersect, creating a link; with the full company name in a traditional serif font called Mrs. Eaves, set below.
The branding from day one was to be ‘clean, classy and modern’, and to ‘be set apart from other realty companies’ in the area. It is imperative the branding of the company be seamless, from first contact to successful sale, and all of the other steps in between.
Lawn Signs dot houses and properties for sale; 8’x4′ signs can be found along highways from Shuswap, Sun Peaks, Barriere and Clearwater; letters, envelopes, business cards and correspondence carried with agents.